Insights
Field observations. Frameworks we use. Arguments we stand behind. No hype. No predictions 10 years out.
Professional GEO audit: advanced checklist for serious brands
A professional GEO audit reviews 6 layers: 1) current visibility in LLMs (prompts × models), 2) schema markup quality (FAQPage, Article, Organization), 3) verifiable first-party data, 4) E-E-A-T signals (author, credenti
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GEO-first strategy: design your digital presence with AI in mind, not search engines
GEO-first strategy: instead of writing for Google, you design your digital presence with how LLMs will process your content in mind. Semantic structure, direct answers that can be cited, primary data, complete schemas. S
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AI brand narrative: how to control the first generative impression
Controlling brand narrative in LLMs: when someone asks ChatGPT/Claude about your company, the model builds an answer from public sources. If you don’t control them (website, Wikipedia, LinkedIn, press, reviews), it makes
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How to automate parts of your SEO with AI without losing control or quality
Automate SEO with AI without losing control: use AI for batch tasks (keyword research, product listing drafts, on-page optimization) and retain human oversight of strategy (intent map, internal linking, monitoring). Team
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GEO SEO for Local Businesses: Simple Tactics with a Big Impact
For local businesses, local GEO+SEO starts with three simple tactics: 1) a complete Google Business Profile + recent reviews, 2) consistent NAP across all directories, 3) an FAQ specific to your area on your website (rea
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GEO SEO strategy for businesses with many locations and channels
GEO+SEO strategy for multi-location businesses: one page per location (not a generic page with a dropdown), LocalBusiness schema for each one, FAQs with real local questions, and a synced Google Business Profile. Brands
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How AI is redefining the rules of organic search rankings
AI is redefining organic search visibility: it’s no longer just backlinks + long-form content. Semantic structure also matters (so the LLM can extract quotable chunks), as do the quality of direct answers, verifiable fir
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AIO for ecommerce: using AI to sort catalogs and improve conversion
AIO (AI Optimization) in ecommerce reorders catalogs based on actual behavior, not just static popularity. Pipeline: product embeddings + session analysis + context-based reranker. Result: +15-30% conversion in categorie
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SEO with AI: A practical framework for integrating models into your day-to-day operations
AI SEO framework for day-to-day operations: 1) research (intent + competition) with Surfer/Frase, 2) drafts (briefs + outlines) with ChatGPT/Claude, 3) on-page optimization (entities, schema) with plugins, 4) reporting w
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Semantic SEO with AI: building topics, not just standalone keywords
Semantic SEO builds entire topics, not just standalone keywords. Pipeline: identify a pillar topic → map subtopics (using tools like Frase/Marketmuse) → produce an interconnected content cluster → build robust internal l
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AI-powered SEO audits: how to detect patterns an analyst can't spot at a glance
AI-powered SEO audits detect patterns that manual analysis misses: URL cannibalization opportunities, content gaps versus competitors, technical crawl budget issues, and topical cluster opportunities. Stack: Screaming Fr
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SEO for GPT models: how to make your content easy to “understand”
Make your content easy for GPT/Claude to understand: semantic structure with H2/H3 headings that answer questions, direct answers at the beginning of each section, citable primary data, and complete schema markup. If the
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Content optimized for language models: beyond traditional SEO
Content optimized for LLMs goes beyond traditional SEO: each section should answer a fan-out subquery, answers should begin with a factual statement plus data, and the schema should include FAQPage + Article + Person. SE
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Optimizing for AI Answers: how to aim to be the source behind the answer
To become the source behind an answer from AI Overviews/Perplexity/ChatGPT: 1) direct, complete answers (not teasers), 2) primary data with a number and source, 3) FAQs with real user questions, 4) entity-wide consistenc
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SEO Automation with AI: What to Automate Today and What Not to Touch Yet
Automate SEO with AI TODAY: keyword research, initial drafts, batch on-page optimization, SERP monitoring, query classification. DO NOT automate yet: cluster strategy, critical internal linking, cannibalization decisions
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How an SEO agency should work with AI without losing human judgment
An AI-powered SEO agency that doesn’t lose sight of judgment: use LLMs to scale execution (drafts, briefs, batch audits) and reserve human judgment for strategy, intent mapping, cannibalization decisions, and editorial Q
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AI-powered SEO content generation: an editorial process that avoids generic text
Generating SEO content with AI without generic text requires an editorial process: 1) structured brief (intent, audience, sources), 2) outline approved by a human, 3) LLM-generated draft with an explicit brand voice, 4)
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AI SEO: concrete use cases that are already working
SEO use cases with AI that already work in the mid-market: scaled product listing drafts, keyword research + intent, automated on-page optimization, technical audits with pattern detection, SERP monitoring, editorial qua
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