MIGRATION / WORDPRESS → SANITY

WordPress-to-Sanity migration

From WordPress to editorial operations with Sanity. We migrate content, design the new experience, and plan the transition for URLs, SEO, and publishing.

What you get

The result the client can interact with, not the stack underneath.

Your site already has a history: articles, images, authors, links, and pages that attract visitors. A migration should recognize that value. At ia¹, we inventory what exists, define what to keep, and build a verifiable transition. We aim to give you a more flexible platform for your next stage, with a clear editorial process and control over the new site.

What exactly it is

Technical definition—for Google, ChatGPT, and your CTO.

Migrating from WordPress to Sanity means transforming WordPress content into a structured model in Sanity and building or adapting the frontend that will display it. It is not a matter of installing a plugin and changing the theme. Potential benefits include greater design freedom, reusable content, API integrations, and less reliance on plugins for presentation. It requires evaluating current functionality and maintaining the frontend and its integrations.

Includes

  • ✓Custom editorial model: removes template constraints and organizes fields around your business.
  • ✓Reusable content: a single editorial source can power different experiences and channels.
  • ✓Independent frontend: evolve the design without necessarily rebuilding the entire editorial foundation.
  • ✓API integrations: explicit connections to other systems, with scope and compatibility assessed.
  • ✓Editorial operations: validations, preview, and permissions suited to the team and selected plan.
  • ✓Less reliance on presentation plugins: required functionality is retained, replaced, or developed.
  • ✓Planned performance: an opportunity to review images, rendering, and caching with measurements before and after.
  • ✓Search continuity: URL inventory and preservation or redirection of paths, without guaranteeing an absence of fluctuations.
How ia¹ implements it

Dx1 + More2 + Rt3 → sustainable advantage.

We work with a reproducible inventory and export; mapping of posts, pages, authors, categories, and custom fields; content and asset transformation; a rehearsal in a separate environment; reconciliation of counts and references; and an approved representative sample. Before the change, we validate URLs, metadata, canonicals, links, the sitemap, and redirects where appropriate. The launch includes monitoring and a rollback plan. We do not take down the previous site before agreeing on and verifying the transition.

01

Dx1 · Assessment

We map the context, identify prioritized use cases, and come away with an honest recommendation.

2-4 weeks
02

Im2 · Implementation

We build the first end-to-end use case. Open stack, your code, clear success metrics.

4-12 weeks
03

Rt3 · Retainer

Ongoing support: new cases, monitoring, adjustments, and capability transfer.

from month 3
We start with the assessment

Assess my migration

30 minutes. No cost. You’ll leave with an honest recommendation — whether you work with us or not.

Schedule an assessment →
Frequently asked questions

What we’re asked most often.

What are the benefits of migrating from WordPress to Sanity?
It can offer greater freedom in frontend design, an editorial model tailored to the business, and content reuse through an API. It also allows you to review plugin dependencies and separate presentation from editing. These benefits are valuable when they address real needs; they require development and infrastructure that must be budgeted for. They do not automatically mean lower costs, greater speed, or better SEO.
Will I lose my site’s search visibility?
We cannot guarantee that search visibility will remain unchanged. We reduce risks by inventorying URLs, preserving paths where appropriate, setting up permanent redirects for changes, reviewing metadata, canonicals, and links, and monitoring after launch. We agree on what will be retained and what will change before launch; any significant content changes are also evaluated.
What happens to images, authors, and categories?
We include them in the inventory and define how they will be represented in the new model. The migration rehearsal validates assets, authors, categories, references, and internal links. We then reconcile the records and review content samples. Missing or inaccessible files are logged as issues; we do not invent or replace their provenance.
Are plugins, shortcodes, and forms preserved?
They are not transferred automatically. We audit the function of each plugin and decide whether to retain it in another system, replace it, rebuild it, or remove it with approval. Shortcodes, custom blocks, forms, search tools, and private areas require specific validation. The cost and scope reflect these dependencies.
Does this include migrating WooCommerce, orders, and customers?
This page describes the editorial migration. Products, inventory, orders, payments, and customer data require a separate commerce scope and their own controls. Sanity does not replace the transactional system. If you also need to change your store, we assess that project separately and define the source and destination systems, responsibilities, and validations.
When does it make sense to stay on WordPress?
When it meets your needs, your team is comfortable with it, and there is not enough benefit to justify a rebuild. A small blog or a site that relies heavily on plugins may be more practical on its current platform. The assessment should compare alternatives, costs, and operations; migration is not an end in itself.
Is Sanity more secure and less expensive?
Separating the CMS from the frontend changes the technical surface area and responsibilities, but it does not eliminate risks or maintenance. Permissions must be configured, integrations secured, and dependencies updated. Total cost includes development, a Sanity plan, hosting, and operations. We compare this with your current situation before recommending a change.